A couple of recent articles in the Guardian seem to have kicked up something of a storm in the world of SEO.
Ok – it may only be a small storm, but it’s a storm of sorts!
Ciaran Norris (“Why doesn’t the Guardian like SEO?“) is certainly keen to draw attention to the issue.
It’s an interesting one really. Those who have experience of good SEO firms (and we would hope that we’re one) would suggest that they can offer value for money and be really cost-effective. That’s certainly what we’re all about.
But it’s also clear that some struggle to see the value. This may be as a result of bad experiences, or it could simply be a lack of understanding.
One of the problems in the industry is the level of promises that are sometimes made. Making big promises up front may be a good way of attracting new clients and boosting sales figures. But it can also lead to significant problems if you can’t deliver what you’ve promised.
We’d certainly recommend being honest with clients at the outset. You may lose some business if you say what others don’t want to hear, but you’ll probably do better in the long-run.