Monthly Archives: April 2014

Adwords Tips: Getting Different Ads To Show For Different Keywords

Posted on April 7, 2014 by keith

Does your Adwords account currently rely on showing the same ad (or set of ads) for every single keyword? That’s probably bad news for a number of reasons, including the fact that it’s unlikely that you ad will appear to … Continue reading →

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Conversion Rates explained

Posted on April 4, 2014 by keith

Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we’d like to take a look at the meaning of the term, together with some practical examples of why you should … Continue reading →

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Google Adwords: does it offer you value for money?

Posted on April 3, 2014 by keith

There are plenty of businesses, large and small, seeing great results from Adwords campaigns. But it’s also true to say that numerous small businesses experiment with Google Adwords, before concluding that this style of advertising simply doesn’t work for them. … Continue reading →

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