Category Archives: SEO

SEMrush: a valuable tool?

SEMrush is a tool that is marketed as offering competitive data for digital marketing professionals. It’s a piece of software that we’ve used regularly in recent years and have come to know pretty well. We’re not big on doing long-winded … Continue reading

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SEO round-up: 28 January 2014

What’s been happening recently in the world of SEO? Our round-up of recent news is intended to provide you with a great shortcut to all of the best information relating to search engine optimisation and internet marketing. We’ve put in … Continue reading

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Guest posting: why it’s so effective

The Google Penguin algorithm updates have transformed the way in which many SEO providers think about the approach that they take to link building. It’s also clear, having read a number of leading forums on the subject, that there’s an … Continue reading

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Hampshire SEO: why target your local area?

Good SEO is all about providing targeted visitors to your site. By focusing on getting the right people on to your site, the process can be expected to produce the enquiries, leads and sales that you require. Within the context … Continue reading

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Mobile SEO: What is it and why does it matter?

Have you take an look through your Google Analytics stats recently and spotted the proportion of visitors using mobiles to access your content? If you run a typical site, then it’s likely that numbers have been increasing over time. Mobile … Continue reading

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Do you listen to Matt Cutts?

Before launching into this article, it might make more sense to begin by asking: do you know who Matt Cutts is? He’s the head of Google’s webspam team and is increasingly seen as the public face of Google, when it … Continue reading

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Have you been hit by a manual penalty?

It sometimes feels a little too easy to associate any loss of positioning within Google with the idea that a site has been hit by a penalty. Although this is probably the actual cause in many cases, it’s often easy … Continue reading

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Carrying out a full SEO audit

There are plenty of companies offering SEO audit services, particularly since so many websites have been hit by various Google algorithm updates. Aims The key objective of any SEO audit should be to identify any existing problems with the search … Continue reading

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Reputation Management Explained

The concept of online reputation management has gained an increased profile during the past couple of years. In fact, some SEO specialists are concentrating solely on this area. With an ever increasing amount of business being conducted online, the importance … Continue reading

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Checking out the competition

In most SEO campaigns, it’s likely that you’ll have some sort of mixture of objectives. You may have identified some “quick wins” – keywords where you think that progress can be made quickly. These probably (although not always) will be … Continue reading

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