Author Archives: keith

SEMrush: a valuable tool?

SEMrush is a tool that is marketed as offering competitive data for digital marketing professionals. It’s a piece of software that we’ve used regularly in recent years and have come to know pretty well. We’re not big on doing long-winded … Continue reading

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The rise of e-commerce in the UK

How much of an impact is e-commerce having within the UK economy? How many millions of pounds are being spent online each year? They say that a picture is worth a thousand words and we certainly believe that this image … Continue reading

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The UK e-commerce success story

More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history … Continue reading

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Adwords Tips: Getting Different Ads To Show For Different Keywords

Does your Adwords account currently rely on showing the same ad (or set of ads) for every single keyword? That’s probably bad news for a number of reasons, including the fact that it’s unlikely that you ad will appear to … Continue reading

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Conversion Rates explained

Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we’d like to take a look at the meaning of the term, together with some practical examples of why you should … Continue reading

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Google Adwords: does it offer you value for money?

There are plenty of businesses, large and small, seeing great results from Adwords campaigns. But it’s also true to say that numerous small businesses experiment with Google Adwords, before concluding that this style of advertising simply doesn’t work for them. … Continue reading

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Guest posting: why it’s so effective

The Google Penguin algorithm updates have transformed the way in which many SEO providers think about the approach that they take to link building. It’s also clear, having read a number of leading forums on the subject, that there’s an … Continue reading

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Hampshire SEO: why target your local area?

Good SEO is all about providing targeted visitors to your site. By focusing on getting the right people on to your site, the process can be expected to produce the enquiries, leads and sales that you require. Within the context … Continue reading

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Mobile SEO: What is it and why does it matter?

Have you take an look through your Google Analytics stats recently and spotted the proportion of visitors using mobiles to access your content? If you run a typical site, then it’s likely that numbers have been increasing over time. Mobile … Continue reading

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Do you listen to Matt Cutts?

Before launching into this article, it might make more sense to begin by asking: do you know who Matt Cutts is? He’s the head of Google’s webspam team and is increasingly seen as the public face of Google, when it … Continue reading

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