Our UK PPC consultancy services are proving increasingly popular, but we’ve been surprised in recent months by the number of clients that have previously been using overseas pay-per-click management agencies.
Given the ability to communicate easily via email, Skype and the like, does it really matter where a PPC agency is based, in relation to clients?
We would obviously say “yes – it matters a lot”…but we’re a little biased 😉
So why are some companies choosing to look abroad for such services? Cost is obviously one factor that plays a key role. There are evidently some consultants offering particularly low rates, but feedback from our clients suggests that they found that you really do get what you pay for.
They noted that overseas companies weren’t necessarily able to communicate particularly well. More critically, they also noted a lack of ability.
That’s a real problem within the industry as a whole and it’s fair to say that it’s not easy to pick a PPC agency. There are plenty of “consultants” who have limited experience and a questionable track record. Unfortunately, the lack of regulation within the Internet marketing industry means that this problem is not likely to disappear any time soon.
Why location matters to us
We think that we’re able to offer UK clients more because we don’t simply understand Google Adwords, or Microsoft AdCenter. Although it is important to understand the mechanics of these systems, we believe that local knowledge adds an extra layer of expertise.
We know about how UK advertisers operate and how they compete. We’ve build up a considerable level of experience, which enables us to construct campaigns that really produce results.
Communication’s important too. Whether by email, or over the phone, there’s real value in having those clear lines of communication available.
About our services
Our PPC services cover a wide range of requirements. If you’re just starting to look at the world of search engine marketing, then give us a call and we can talk to you about the options that you have available.
If you already have a Google Adwords account, but it’s not performing as you would like, get in touch to find out how we can help. We’re always able to take a look at accounts and identify where improvements can be made.
Finding a suitable paid search agency can be daunting, but it’s not impossible. We like to keep things nice and simple – we explain what we’ll do in order to help your business.